TIGLILY Design Concept
The brand name comes from the founder's childhood memory of a fairy tale story where there was a princess named Tigerlily, but she misremembered it as tiglily when she was young.
She only learned the correct pronunciation and spelling when he grew up. But tiglily contains the founder's childhood memories, and when creating "dreams", she hopes that her brand can have the princess dreams of her teenage years, the warmth of her childhood, and the excitement of her childhood for the future. So tiglily's attached emotions and dreams are more appropriate. In addition, tig-lily has less of the tiger's temper than tiger-lily, and instead has 'tig' which means touch or tap, which adds more girlish agility.
Lily is a lily-of-the-valley flower, and the whole meaning is to gently touch the lily-of-the-valley - gently touch happiness.