Tiglily, a fashion brand from Japan, has been established for many years. In 2015, it became popular among young people in China with a set of beautiful pictures of Alice in Wonderland-themed wedding dresses on Weibo. As one of the representatives of Asian wedding dress brands, Tiglily has been attracting domestic consumers with its high-quality cost performance, beautiful design and exquisite workmanship for many years.

Fashion brand Tiglily

Every love story has a memory that is unforgettable and engraved in the heart. Every wedding, every couple walks towards the happy marriage hall in their vows. No matter which country or region, I believe every girl has a longing for wedding dresses, hoping that every girl who wears a wedding dress will shine brightly, confidently and warmly. From Valentino, a wedding dress brand with a history of more than 100 years, to Vera Wang, a wedding dress brand founded by Vera Wang, a Chinese-American designer known as the ‘Queen of Wedding Dresses’, they are all expensive, but still make the newlyweds flock to them. Tiglily’s popularity is both accidental and inevitable. The accidental Weibo hot search made more people in China aware of this fashion brand from Japan, and Tiglily’s years of dedicated operation will inevitably be recognized by the public.

Fashion brand Tiglily

Fashion brand Tiglily

Tiglily, a fashion brand founded in Tokyo in 2011 with a “forest fairy tale” temperament, means “touching happiness”. Its Chinese name is “蔻铃兰”, which symbolizes that women in love are like lily-of-the-valley flowers, “fresh and lively, elegant and free, tenacious and self-reliant, extraordinary and returning to happiness”.

The brand name was inspired by a princess named Tigerlily in the fairy tale story that the brand founder remembered from childhood. Because of his young age, he misremembered it as tiglily and only learned the correct pronunciation and spelling when he grew up. But tiglily contains the founder’s childhood memories. When creating “dreams”, he hopes that his brand can have the princess dreams of his girlhood, the warmth of his childhood and the throbbing feelings of his childhood for the future. Therefore, the emotions and dreams attached to tiglily are more appropriate. In addition, tig-lily has less tiger’s temper than tiger-lily, and becomes ‘tig’ touch or knock, which adds more girl-like agility. Lily is lily-of-the-valley flower, which means touching lily-of-the-valley-touching happiness.

Fashion brand Tiglily

The fashion brand Tiglily conveys to Lily girls not only the beauty of every important moment, but also an ideology, which is to be brave in love, pursuit, freedom, persistence, kindness, and giving. It is a lively and energetic girl image. No matter how old they are, Lily girls are emotionally rich girls. The fashion brand Tiglily will also inject this vitality into every product, and every product will be an expression of vigorous vitality and the brand’s diligent craftsmanship.

Fashion brand Tiglily

The fashion brand Tiglily has been developing in Japan for many years, and it is popular among young people because of its unique design style. The designer Jane behind the brand advocates a unique and rebellious style, focusing on exquisite and interesting details, creating a balance between conservatism and rebellion in her design aesthetics, and pursuing a distinctive brand spirit. The fashion brand Tiglily insists on original design and handmade production, striving to polish every detail to perfection, and every piece of work is a unique and happy souvenir for Lily girls.

Fashion brand Tiglily

The fashion brand Tiglily’s wedding dress category is mainly divided into three series: the Grace series that suits the sweet body shape of oriental women, the Diana series that expresses the natural theme, and the Alice series that shows the dual personality of women. It meets the needs and aspirations of girls with different occupations, ages, and personalities for wedding dresses.

Fashion brand Tiglily

Tiglily 2020 Grace series designer Jane hopes to express the theme of “breakthrough” through the “collision” of colors and materials. The cutting fits the sweet, slender, and soft body features of oriental women, expressing the elegance and nobility of oriental women, which is also the meaning that “Grace” wants to convey.

Fashion brand Tiglily

The Diana series of Tiglily conveys a process of time transition from the dazzling black starlight to the sunrise and the sky full of colorful clouds, until the dawn of flowers competing for beauty. Time flies and stars move, and the master of time creates a wonderful and beautiful scene in a blink of an eye. The whole series is divided into three chapters, namely night, awakening and blooming. The first two chapters are based on the themes of starry sky and colorful clouds, and designer Jane boldly uses various colors of collision and multiple starry lace to express the beautiful natural scenery. The last chapter is based on the theme of flowers, reflecting the blooming of life and the competition of birds and flowers. Email sent.

Fashion brand Tiglily

The Alice series expresses the dual personality of women, who are both sweet and lively princesses and cold and decisive queens. No matter how the outside world expects, our princess always keeps her kindness and innocence. The Alice series hopes to restore our Alice Wonderland through the use of color and lace. In Alice’s dream, there are mad hatters, running Alice, gentlemanly Mr. Rabbit, this is a fairy tale world about sweetness, coldness, and bizarre.

Fashion brand Tiglily

Fashion brand Tiglily

Since 2019, the brand has gradually expanded its product system from original design wedding dresses to: aromatherapy fragrance, home furnishing, cosmetics and other fields. Whether it is wedding dresses or fragrances, Tiglily fashion brand pays great attention to the craftsmanship and quality of its products. The raw materials used in the fragrance series are all carefully selected, and high-end essential oil fragrances are extracted from high-quality plants from Japan, Australia, New Zealand, Italy, Switzerland, Philippines and other countries and regions. The products are safe, effective and beautiful. And with Quirton, a leading brand in the industry with 250 years of fragrance production history, it has reached a deep cooperation relationship. Quirton is not only Tiglily’s close partner, but also the producer of perfume for international brands such as CHANEL, DIOR, CUCCI, Prada.

Fashion brand Tiglily

Tiglily fashion brand’s annual series theme new products have always adhered to its unique design concept and style, which has been favored by Japanese media. Over the years, it has been reported by various major media outlets in Japan. The brand has won the favor of Japan’s authoritative fashion magazine for 18 consecutive issues. Chinese fashion magazines also interviewed the founder of the brand. Whether it is creating a brand in Japan or expanding the domestic market, Tiglily fashion brand has always been a favorite wedding dress brand for fashion media. The brand will take original design wedding dresses as its main product, and provide accessories such as dresses, souvenirs, fragrance home furnishings, etc., together with various exquisite women’s brands, to share different scene experiences. In 2020 Tiglily officially settled in Hangzhou China, and gradually expanded its business to other provinces and autonomous regions in China with Hangzhou as its core. In the subsequent development of the brand, various fashion media will also continue to pay attention to the brand and accompany its growth, delivering a better life to more Lily girls.